You're The Main Character

Danny is the master behind the camera at SBA Productions, with a sharp eye for detail and a natural instinct for capturing powerful moments as they unfold. His work goes beyond images—he freezes emotion, energy, and story in a single frame. Whether it’s behind the scenes or center stage, Danny’s cinematography elevates every project, turning fleeting moments into lasting visuals.

Sherm is one the creative forces behind SBA Productions, driven by a deep commitment to storytelling and everything that comes with it. He’s drawn to the significance hidden inside moments—the quiet details, deeper motivations, and emotional truths that make stories resonate. Behind the scenes, Sherm wears many hats, stepping into whatever role is needed to help clients shine, whether through film, photography, or the unseen work that brings a vision fully to life.

Shane is the voice behind the camera and the heart of SBA Productions’ storytelling. As the lead interviewer and host of The Fighter Factory series, he guides conversations with intention and insight, creating space for honesty and vulnerability. With a deep understanding of the human mind, Shane ensures every story goes beyond the surface—uncovering the motivations, struggles, and truths that define the people behind the performance.

David is SBA Productions’ in-house fighter expert and an essential part of the crew on all projects. With firsthand experience in the fight world, he brings authenticity and insight to every project, helping shape stories that feel real inside and outside the ring. Whether he’s lending a hand on set or identifying the next fighter worth following, David plays a key role in keeping The Fighter Factory grounded in truth, grit, and the realities of the sport.